Dr Puja Vora

Hello Readers, I am happy to share one of the old social media campaigns of Pepperfry. A Brief Introduction to Pepperfry: Pepperfry is an Indian online marketplace and omnichannel retailer for furniture, home décor, furnishings, and related products. It blends digital shopping with offline “experience centres” where customers can view and interact with products before buying. Founded in 2011 by Ambareesh Murty and Ashish Shah (both former eBay executives), Pepperfry is headquartered in Mumbai, India. Today, it hosts products across furniture, lighting, kitchen & dining, home décor, and more , offered by thousands of merchant partners. Click Here to read further

Introduction Raymond Ltd., a heritage Indian textile and apparel company, has built strong brand equity over decades through its iconic positioning, “The Complete Man.” While the brand enjoys deep trust and leadership in suiting fabrics, it faces increasing pressure from global fashion brands, fast fashion players, and changing preferences of younger consumers. Central Issue How can Raymond retain its legacy brand strength while remaining relevant to younger, fashion-conscious consumers without diluting its core identity? Context and Background Founded in 1925, Raymond evolved from a textile manufacturer into an integrated lifestyle brand. Its business spans fabrics, ready-to-wear apparel, ethnic wear, and custom tailoring. The brand’s emotional appeal and emphasis on values such as responsibility, family, and professionalism have differentiated it in a competitive market. Key Challenges Shifting consumer preferences toward casual and fast fashion Perception ...

The second part of Piyush Pandey, the father of Indian advertising. He made many brands by giving very simple ideas to the ad Punch line.... Among all my all-time favourites is " Kuch Khas hai.....Zindagi Mai...."  very catchy line and still remember when I am happy and eating Cadbury dairy milk with the same zest and zeal in my mind...Wah, what an Ad it was...!  Some are listed below to cherish the Piyush Pandey Moment forever..... 1.        Abki baar Modi sarkar - BJP 2014 election campaign, with the famous slogan "achche din aane wale hain" 2.        Polio ad campaign with Amitabh Bachchan 3.        Fevicol ad campaigns - Fevicol Bus, Fevicol Fish, fevicol sofa 4.        Fevikwik ad campaigns such as "Todo Nahin, Jodo" 5.        Googly Woogly Woosh[1] - Ponds Ad (2010). 6.        Chal Meri Luna 7....

 Piyush Pandey -Father of Indian Advertising It is  a well-known Name for any marketing students - I am one of them and completed my studies hearing his story of ad and how he created brands like Fevicoal, Asain Paints, Cadbury..... Of course, He is the man behind the "Ab ki Bar, Modi Sarkar" campaign ...... The legend has ended here and has given us this legacy to cherish the best creativity out of the box with simplicity and cultural emotions.... More Talk on Piyush Pandey's creatives will be covered in next post..... Till then, Let me know your favorite part of his work in the comments, and cherish his creativity

Introduction This is a classic case of Marut  Suzuki Zen brand, which was launched in the late 90s in India. Brand Zen was launched for smooth performance and a premium driving experience. Brand was positioned as a  fun-to-drive urban hatchback -   it is a fresh alternative to the Maruti 800, which is known for utilitarian vehicle. India was in its liberalization movement in the early 1990s, and there was an entry of new global brands too. Maruti was already the market leader with the Maruti 800 and Omni brands. Consumers were seeking aspirational, stylish cars instead of basic transportation. In terms of youth appeal and design innovation, the compact car segment was underserved. In the late 1990s, Zen was launched as a more stylish, performance-oriented, and aspirational hatchback for your urban buyers. Brand Positioning Urban Middle Class Professionals and Youth (age 25-40) Value Proposition Sporty Design, Smooth Driving, Reliable Engine, Premium Feel Brand Pers...

Introduction It was introduced in the mid-1970s and gained significant popularity during the 1980s, a period when the Indian soft drink market was dominated by carbonated beverages such as Thums Up, Gold Spot, and Limca. Rasna is a family-owned business that is professionally managed and efficiently run. Rasna Journey has been delicious as its drinks, and today Rasna is the largest concentrate manufacturer in the world delivering Rasna products to more than 53 countries with uncompromised quality and offering value for money soft drinks with fruits and nutrition to millions. Rasna is a 100% Made in India product and a torchbearer of Atma Nirbhar Bharat for many years Marketing strategy Rasna is  well-known for its iconic tagline, "I love you Rasna," and the little girl in advertisements that resonated with Indian families in the 80s and 90s. USP:  Affordable, family-oriented, and value-for-money drink concentrate. The Target Market is the Middle Class  Value for Money ...

 Introduction Only Vimal- the brand started by Late Shri Dhirubhai Ambani in 1975. It is a well-known brand among middle-class households of India. It was selling almost everything in fabric for men, women, and children. Overview  The great visionary Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader in the materials and energy value chain businesses. He is regarded as an icon for enterprise in India and epitomized the spirit: ‘dare to dream and learn to excel’. The Reliance Group is a living testimony to his indomitable will, single-minded dedication, and : unrelenting commitment to his goals. The Naroda Manufacturing Division, located near Ahmedabad, Gujarat, is RIL’s first manufacturing facility. This textiles and fabrics manufacturing facility manufactures and markets woven and knitted fabrics for home textiles, synthetic and worsted suiting and shirting, ready-to-wear garments, and automotive fabrics. The complex represe...