Dr Puja Vora

Building Strong Brands is very important and needed in this era to stand up uniquely in the competition of branded products and services nowadays. How beautifully you design your products and how well they function, is not enough nowadays. How successfully you have established your product as a brand in the minds of consumers is MOST IMPORTANT! - BUILDING A STRONG BRAND....!!! John Stewart, former CEO of the American food conglomerate Quaker Oats, once said, “If this business were split up, I would give you the land and bricks and mortar, and I would keep the brands and trademarks, and I would fare better than you.” Therefore, brands are powerful assets of a company that must be very carefully developed and managed. Let's discuss some of the strongest brands on the earth (I would say that): Speaking of Colgate..... Most of the time You mean TOOTHPASTE Speaking of Maggie....You mean you want to have NOODLES. Speaking of ParleG.... You mean Biscuits. Speaking of Reymond... You mean T...

This airlines has beutifully narrated whole Ramayana in storytelling approach in the advertisement.  This ad begins with conversion of Grandmother and grand son about Epic story of Ramayanaa mentioneing that all the places of Ramayana is true and existing in the world. then she mentioned about Srilanka and Ramsetu ( the path leading to Srilanka and Built up by Lord Ram in order to rescue Sitamata) and so on. This child got interested to listen and explore the place by listening exiting ancient story regarding Lord Ram Click here to watch   Srilankan airlines Tourism Ad Beautifully designed webiste to book your trip  https://ramayanabysrilankan.com

Introduction Since 1929, we have grown to become India's leading manufacturer of biscuits and confectionery.  Parle Products is an Indian multinational food corporation, which makes biscuits and confectionery products. It is best known for the biscuit brand Parle-G, which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report. Purpose Statement Committed to building the legacy with passion and Integrity by providing innovative, high-quality, great-value products within India and across the globe. (Source: Company Website. Origin : First introduced in 1938, Parle-G became a staple during World War II when food was scarce, positioning itself as an affordable, nutritious snack for the masses. USP(Unique Selling Proposition) Iconic Packaging : The distinctive yellow packaging with a picture of a young girl has remained virtually unchanged for decades, making it instantly recognizable. Affordable Pricing : Parle-G is f...

Introduction The Cultural Context of Sweets in India In India, sweets, or mithais, have always been an integral part of celebrations and festivals. From ladoos to barfis, each region boasts a variety of traditional sweets that are used to mark joyous occasions. However, chocolates, a concept that originated in the West, started gaining popularity in India much later. The Introduction of Chocolates as a Western Concept Chocolates were initially introduced in India as a western luxury, primarily enjoyed by the urban elite. The idea of indulging in chocolate was novel, and it was considered a treat reserved for special occasions due to its high cost and limited availability. The Luxury Status of Chocolates in the 1940s During the 1940s, chocolates were considered a luxury item in India. They were often bitter in taste and were not easily accessible to the common people. This created a market gap that Dairy Milk would later fill. The Market Gap for Affordable, Sweet Chocolate...

 Creating an effective brand management strategy requires a systematic approach to building, maintaining, and strengthening a brand over time. Below are the essential steps to craft a powerful brand management strategy: 1. Define Your Brand Identity Mission, Vision, and Core Values : Clearly articulate what your brand stands for and what it aims to achieve. Brand Personality : Identify your brand’s “voice” (e.g., playful, formal, innovative). Visual Identity : Develop a memorable logo, color palette, fonts, and design guidelines for all brand-related content. Example: Nike’s brand identity revolves around innovation, athleticism, and empowerment with the slogan “Just Do It.” 2. Understand Your Target Audience Conduct market research to understand your customers' preferences, behaviors, pain points , and demographics . Create buyer personas representing your ideal customers to align your messaging with their needs. Use segmentation to address specific audience needs (e.g., lifest...