Introduction The Cultural Context of Sweets in India In India, sweets, or mithais, have always been an integral part of celebrations and festivals. From ladoos to barfis, each region boasts a variety of traditional sweets that are used to mark joyous occasions. However, chocolates, a concept that originated in the West, started gaining popularity in India much later. The Introduction of Chocolates as a Western Concept Chocolates were initially introduced in India as a western luxury, primarily enjoyed by the urban elite. The idea of indulging in chocolate was novel, and it was considered a treat reserved for special occasions due to its high cost and limited availability. The Luxury Status of Chocolates in the 1940s During the 1940s, chocolates were considered a luxury item in India. They were often bitter in taste and were not easily accessible to the common people. This created a market gap that Dairy Milk would later fill. The Market Gap for Affordable, Sweet Chocolate...
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