Skip to main content

Posts

Showing posts from November, 2024

Srilankan Airlines Ad

This airlines has beutifully narrated whole Ramayana in storytelling approach in the advertisement.  This ad begins with conversion of Grandmother and grand son about Epic story of Ramayanaa mentioneing that all the places of Ramayana is true and existing in the world. then she mentioned about Srilanka and Ramsetu ( the path leading to Srilanka and Built up by Lord Ram in order to rescue Sitamata) and so on. This child got interested to listen and explore the place by listening exiting ancient story regarding Lord Ram Click here to watch   Srilankan airlines Tourism Ad Beautifully designed webiste to book your trip  https://ramayanabysrilankan.com

CASE 3 : PARLE-G

Introduction Since 1929, we have grown to become India's leading manufacturer of biscuits and confectionery.  Parle Products is an Indian multinational food corporation, which makes biscuits and confectionery products. It is best known for the biscuit brand Parle-G, which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report. Purpose Statement Committed to building the legacy with passion and Integrity by providing innovative, high-quality, great-value products within India and across the globe. (Source: Company Website. Origin : First introduced in 1938, Parle-G became a staple during World War II when food was scarce, positioning itself as an affordable, nutritious snack for the masses. USP(Unique Selling Proposition) Iconic Packaging : The distinctive yellow packaging with a picture of a young girl has remained virtually unchanged for decades, making it instantly recognizable. Affordable Pricing : Parle-G is f...