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CASE 3 : PARLE-G

Introduction

Since 1929, we have grown to become India's leading manufacturer of biscuits and confectionery. Parle Products is an Indian multinational food corporation, which makes biscuits and confectionery products. It is best known for the biscuit brand Parle-G, which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report.


Purpose Statement

Committed to building the legacy with passion and Integrity by providing innovative, high-quality, great-value products within India and across the globe. (Source: Company Website.

Origin: First introduced in 1938, Parle-G became a staple during World War II when food was scarce, positioning itself as an affordable, nutritious snack for the masses.


USP(Unique Selling Proposition)

  1. Iconic Packaging: The distinctive yellow packaging with a picture of a young girl has remained virtually unchanged for decades, making it instantly recognizable.
  2. Affordable Pricing: Parle-G is famous for its affordability, ensuring it’s accessible to a wide range of consumers. This low-cost positioning has made it one of the best-selling biscuits globally.
  3. Flavor and Ingredients: Known for its simple, classic taste, Parle-G is made from wheat flour, sugar, and glucose syrup, offering a mildly sweet, comforting flavor. It's often enjoyed with tea or milk.
  4. Popular Culture and Marketing: The brand has maintained its nostalgic appeal, with slogans like "G for Genius." Parle-G has a loyal customer base, and its branding reflects trust, tradition, and value for money.
  5. Global Reach: Though Parle-G is primarily popular in India, it’s also exported to various countries, appealing to the Indian diaspora and international markets.


That is the reason, Parle-G stands as a unique example of a brand that combines legacy with widespread accessibility, making it a beloved choice for all age groups.


Iconic Packaging of Parle-G































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































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Location: India

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