Introduction
Since 1929, we have grown to become India's leading manufacturer of biscuits and confectionery. Parle Products is an Indian multinational food corporation, which makes biscuits and confectionery products. It is best known for the biscuit brand Parle-G, which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report.
Purpose Statement
Committed to building the legacy with passion and Integrity by providing innovative, high-quality, great-value products within India and across the globe. (Source: Company Website.
Origin: First introduced in 1938, Parle-G became a staple during World War II when food was scarce, positioning itself as an affordable, nutritious snack for the masses.
USP(Unique Selling Proposition)
- Iconic Packaging: The distinctive yellow packaging with a picture of a young girl has remained virtually unchanged for decades, making it instantly recognizable.
- Affordable
Pricing: Parle-G is famous for its affordability, ensuring it’s
accessible to a wide range of consumers. This low-cost positioning has
made it one of the best-selling biscuits globally.
- Flavor
and Ingredients: Known for its simple, classic taste, Parle-G is made
from wheat flour, sugar, and glucose syrup, offering a mildly sweet,
comforting flavor. It's often enjoyed with tea or milk.
- Popular
Culture and Marketing: The brand has maintained its nostalgic appeal,
with slogans like "G for Genius." Parle-G has a loyal customer
base, and its branding reflects trust, tradition, and value for money.
- Global
Reach: Though Parle-G is primarily popular in India, it’s also
exported to various countries, appealing to the Indian diaspora and
international markets.
That is the reason, Parle-G stands as a unique example of a brand that combines legacy with widespread accessibility, making it a beloved choice for all age groups.
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