What is Integrated Marketing Communication?
Marketing is an organizational function and a
set of processes for creating, communicating and delivering value to customers
and for managing customer relationships in ways that benefit the organization.
These include marketing research, new product
development, distribution management, pricing,promotion, analysis of
competition, etc
Concept of IMC:
A
concept of marketing communications planning that recognizes the added value of
a comprehensive plan that evaluates the strategic roles of a variety of
communication disciplines - for example, general advertising, direct response,
sales promotion, and public relations- and combines these disciplines to
provide clarity, consistency, and maximum communications impact.
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