CASE 4: Boroline Cream

Introduction 

Boroline cream is an antiseptic cream sold by a pharmaceutical company in India.

Primary Objective is an antiseptic cream. 

The Birth of Boroline in 1929

Gourmohon, A persistent campaigner, worked tirelessly for his vision of an economically self-sufficient India. The trademark moss-green tube fast became a household name. From young people who used the thick, fragrant cream on pimpled or dry skin to mothers who rubbed it generously on the wounds of their young children, Boroline had multiple uses. A dependable antiseptic, Boroline was an integral part of first-aid kits. 

Origins in the Swadeshi Movement (1920s)

In 1920, it was started as part of the Swadeshi Movement.It has become an integral part of people's lives. In one of the advertisements, it is shown being used during the Bengali festival of Durga Pooja, and subsequently, it has become an intriguing part of Bengali culture.

Cultural Identity & Marketing (Early Years)

Dutta strategically positioned Boroline as integral to Bengali culture by initially running advertisements only in the Bengali language and targeting major Bengali events like Durga Puja. This approach helped associate the product with nationalistic sentiments during India's struggle for independence

Using an indigenous product like Boroline instead of foreign creams became a matter of pride for many Indians during this period, aligning with the Swadeshi movement's goals of economic self-sufficiency.

Let me know your story for boroline and with its Usages.