Dr Puja Vora

Introduction Parle-G is a brand of glucose biscuits manufactured by Parle Products in India. It was launched in 1939 and remains one of the world’s best-selling biscuit brands. Original Name: Parle Gluco Biscuits Rebranded: In 1982, as Parle-G ('G' originally meant Glucose and later promoted as G for Genius ). Brand Positioning Iconic Packaging:  Yellow and white wrapper with the famous “Parle-G girl” illustration — now a strong  brand visual identity. Parle-G was designed to be affordable and accessible to every Indian household — urban or rural. Its low price point historically (₹5 for many years) made it a staple snack across socio-economic groups . Classic campaign slogans like “Swaad Bhare, Shakti Bhare” captured trust, nostalgia, and everyday family moments. Focused on emotional storytelling — children, parents, tea breaks, school snacks — making the brand part of life’s routines. Market Leadership and Impact Parle-G isn’t just a successful local bran...

Hello Readers, I am happy to share one of the old social media campaigns of Pepperfry. A Brief Introduction to Pepperfry: Pepperfry is an Indian online marketplace and omnichannel retailer for furniture, home décor, furnishings, and related products. It blends digital shopping with offline “experience centres” where customers can view and interact with products before buying. Founded in 2011 by Ambareesh Murty and Ashish Shah (both former eBay executives), Pepperfry is headquartered in Mumbai, India. Today, it hosts products across furniture, lighting, kitchen & dining, home décor, and more , offered by thousands of merchant partners. Click Here to read further

Introduction Raymond Ltd., a heritage Indian textile and apparel company, has built strong brand equity over decades through its iconic positioning, “The Complete Man.” While the brand enjoys deep trust and leadership in suiting fabrics, it faces increasing pressure from global fashion brands, fast fashion players, and changing preferences of younger consumers. Central Issue How can Raymond retain its legacy brand strength while remaining relevant to younger, fashion-conscious consumers without diluting its core identity? Context and Background Founded in 1925, Raymond evolved from a textile manufacturer into an integrated lifestyle brand. Its business spans fabrics, ready-to-wear apparel, ethnic wear, and custom tailoring. The brand’s emotional appeal and emphasis on values such as responsibility, family, and professionalism have differentiated it in a competitive market. Key Challenges Shifting consumer preferences toward casual and fast fashion Perception ...