Case 9 Parle G
Introduction Parle-G is a brand of glucose biscuits manufactured by Parle Products in India. It was launched in 1939 and remains one of the world’s best-selling biscuit brands. Original Name: Parle Gluco Biscuits Rebranded: In 1982, as Parle-G ('G' originally meant Glucose and later promoted as G for Genius ). Brand Positioning Iconic Packaging: Yellow and white wrapper with the famous “Parle-G girl” illustration — now a strong brand visual identity. Parle-G was designed to be affordable and accessible to every Indian household — urban or rural. Its low price point historically (₹5 for many years) made it a staple snack across socio-economic groups . Classic campaign slogans like “Swaad Bhare, Shakti Bhare” captured trust, nostalgia, and everyday family moments. Focused on emotional storytelling — children, parents, tea breaks, school snacks — making the brand part of life’s routines. Market Leadership and Impact Parle-G isn’t just a successful local bran...