Dr Puja Vora

 One of the oldest campaigns, and it may have never been heard so often in those days. I am sharing here the brand Chicoo- the feeding pillow for nursing mother and baby. Click here to read further about Chicco and Its India Campaign.

 Hello Reader, It is a pleasure to share one of the old case study of Gehna on Twitter (now it is known as X). was reading some of my old materials on branding and advertising and I came across this one - a beautiful piece of brand, ideation and storytelling.  Click here to read case study.

Introduction  Boroline cream is an antiseptic cream sold by a pharmaceutical company in India. Primary Objective is an antiseptic cream.  The Birth of Boroline in 1929 Gourmohon, A persistent campaigner, worked tirelessly for his vision of an economically self-sufficient India.  The trademark moss-green tube fast became a household name. From young people who used the thick, fragrant cream on pimpled or dry skin to mothers who rubbed it generously on the wounds of their young children, Boroline had multiple uses. A dependable antiseptic, Boroline was an integral part of first-aid kits.   Origins in the Swadeshi Movement (1920s) In 1920, it was started as part of the Swadeshi Movement.It has become an integral part of people's lives. In one of the advertisements, it is shown being used during the Bengali festival of Durga Pooja, and subsequently, it has become an intriguing part of Bengali culture. Cultural Identity & Marketing (Early Years) Dutta strategically po...

Building Strong Brands is very important and needed in this era to stand up uniquely in the competition of branded products and services nowadays. How beautifully you design your products and how well they function, is not enough nowadays. How successfully you have established your product as a brand in the minds of consumers is MOST IMPORTANT! - BUILDING A STRONG BRAND....!!! John Stewart, former CEO of the American food conglomerate Quaker Oats, once said, “If this business were split up, I would give you the land and bricks and mortar, and I would keep the brands and trademarks, and I would fare better than you.” Therefore, brands are powerful assets of a company that must be very carefully developed and managed. Let's discuss some of the strongest brands on the earth (I would say that): Speaking of Colgate..... Most of the time You mean TOOTHPASTE Speaking of Maggie....You mean you want to have NOODLES. Speaking of ParleG.... You mean Biscuits. Speaking of Reymond... You mean T...