Dr Puja Vora

Introduction This is a classic case of Marut  Suzuki Zen brand, which was launched in the late 90s in India. Brand Zen was launched for smooth performance and a premium driving experience. Brand was positioned as a  fun-to-drive urban hatchback -   it is a fresh alternative to the Maruti 800, which is known for utilitarian vehicle. India was in its liberalization movement in the early 1990s, and there was an entry of new global brands too. Maruti was already the market leader with the Maruti 800 and Omni brands. Consumers were seeking aspirational, stylish cars instead of basic transportation. In terms of youth appeal and design innovation, the compact car segment was underserved. In the late 1990s, Zen was launched as a more stylish, performance-oriented, and aspirational hatchback for your urban buyers. Brand Positioning Urban Middle Class Professionals and Youth (age 25-40) Value Proposition Sporty Design, Smooth Driving, Reliable Engine, Premium Feel Brand Pers...

Introduction It was introduced in the mid-1970s and gained significant popularity during the 1980s, a period when the Indian soft drink market was dominated by carbonated beverages such as Thums Up, Gold Spot, and Limca. Rasna is a family-owned business that is professionally managed and efficiently run. Rasna Journey has been delicious as its drinks, and today Rasna is the largest concentrate manufacturer in the world delivering Rasna products to more than 53 countries with uncompromised quality and offering value for money soft drinks with fruits and nutrition to millions. Rasna is a 100% Made in India product and a torchbearer of Atma Nirbhar Bharat for many years Marketing strategy Rasna is  well-known for its iconic tagline, "I love you Rasna," and the little girl in advertisements that resonated with Indian families in the 80s and 90s. USP:  Affordable, family-oriented, and value-for-money drink concentrate. The Target Market is the Middle Class  Value for Money ...

 Introduction Only Vimal- the brand started by Late Shri Dhirubhai Ambani in 1975. It is a well-known brand among middle-class households of India. It was selling almost everything in fabric for men, women, and children. Overview  The great visionary Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader in the materials and energy value chain businesses. He is regarded as an icon for enterprise in India and epitomized the spirit: ‘dare to dream and learn to excel’. The Reliance Group is a living testimony to his indomitable will, single-minded dedication, and : unrelenting commitment to his goals. The Naroda Manufacturing Division, located near Ahmedabad, Gujarat, is RIL’s first manufacturing facility. This textiles and fabrics manufacturing facility manufactures and markets woven and knitted fabrics for home textiles, synthetic and worsted suiting and shirting, ready-to-wear garments, and automotive fabrics. The complex represe...

 One of the oldest campaigns, and it may have never been heard so often in those days. I am sharing here the brand Chicoo- the feeding pillow for nursing mother and baby. Click here to read further about Chicco and Its India Campaign.

 Hello Reader, It is a pleasure to share one of the old case study of Gehna on Twitter (now it is known as X). was reading some of my old materials on branding and advertising and I came across this one - a beautiful piece of brand, ideation and storytelling.  Click here to read case study.

Introduction  Boroline cream is an antiseptic cream sold by a pharmaceutical company in India. Primary Objective is an antiseptic cream.  The Birth of Boroline in 1929 Gourmohon, A persistent campaigner, worked tirelessly for his vision of an economically self-sufficient India.  The trademark moss-green tube fast became a household name. From young people who used the thick, fragrant cream on pimpled or dry skin to mothers who rubbed it generously on the wounds of their young children, Boroline had multiple uses. A dependable antiseptic, Boroline was an integral part of first-aid kits.   Origins in the Swadeshi Movement (1920s) In 1920, it was started as part of the Swadeshi Movement.It has become an integral part of people's lives. In one of the advertisements, it is shown being used during the Bengali festival of Durga Pooja, and subsequently, it has become an intriguing part of Bengali culture. Cultural Identity & Marketing (Early Years) Dutta strategically po...

Building Strong Brands is very important and needed in this era to stand up uniquely in the competition of branded products and services nowadays. How beautifully you design your products and how well they function, is not enough nowadays. How successfully you have established your product as a brand in the minds of consumers is MOST IMPORTANT! - BUILDING A STRONG BRAND....!!! John Stewart, former CEO of the American food conglomerate Quaker Oats, once said, “If this business were split up, I would give you the land and bricks and mortar, and I would keep the brands and trademarks, and I would fare better than you.” Therefore, brands are powerful assets of a company that must be very carefully developed and managed. Let's discuss some of the strongest brands on the earth (I would say that): Speaking of Colgate..... Most of the time You mean TOOTHPASTE Speaking of Maggie....You mean you want to have NOODLES. Speaking of ParleG.... You mean Biscuits. Speaking of Reymond... You mean T...